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Embarking on a fresh professional challenge, the former England youth boss has stepped down from the Young Lionesses national team to take over as head coach for NWSL franchise Bay FC.

Transition Stateside

Her appointment follows the departure of Albertin Montoya, who led the San Jose-based club during its debut two seasons in the premier American league. Montoya stated in September his intention to step down at the conclusion of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.

“It has been a privilege to serve my time with the FA,” stated Coates. “The experience has been formative both on and off the pitch. This feels like the right moment to push myself in a different setting.”

Coaching Pedigree

Since taking charge in 2023, Coates oversaw the England U23s through matches including a narrow win over Norway in the European U23 League and a high-scoring loss to the United States. Accompanying her to America is her former Lionesses staff member, Gemma Davies, a former Aston Villa manager in the English top division.

Bay FC's CEO, a one-time Football Association technical lead, praised Coates's abilities: “She is both an superb manager, but she also has a demonstrated history of nurturing talent to compete at the highest levels.”

“She is an outstanding leader of squads and building ethos and has the tactical philosophy we were seeking,” added Cossington.

Bay FC's Journey

The California side experienced a mixed start to its NWSL existence, securing a playoff spot and losing in the playoffs in its inaugural campaign before facing difficulties to a near-bottom placement in 2025.

The new FA women’s technical director, Gavin Step, bid farewell to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their service and extend our best wishes with their new challenge. Emma, with Gemma, has played a key role in bolstering the progression route between the WU23s and the senior squad.”

“Together, they have directly shaped the development of many promising talents who have earned call-ups to senior Lionesses,” he added.

Lasting Legacy

After succeeding Mo Marley in 2023, Coates presided over the rise of a number of players to the national team, including midfielder Lucia Kendall—who netted her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

Discussions for their replacements has begun, with the aim to continue the progress of the Women’s Under-23s setup in the coming years.