TikTok is introducing a updated setting that permits them to cut down on the volume of AI-made media appearing in their feeds. This initiative comes as the service revealed that it currently hosts more than 1 billion AI videos.
Trial and Implementation
The new functionality is in a pilot phase over the coming weeks before a full-scale rollout. This advancement aligns with a increase in content created by AI, fueled by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that almost 10% of the quickest rising channels on a competing service exclusively feature clips produced artificially. A large amount of this output is considered mass-produced AI material, a term for inferior, mass-produced content that is often nonsensical or surreal.
Based on user feedback that a lot of users like content made with AI tools, ranging from digital art to science explainers, and we aim to provide users the option to adjust the amount of that, based on their own preferences,” stated a company executive.
Scale of AI Content
The platform announced that there are presently over a billion videos on its app identified as artificially created. Collectively, over 100 million media items are added to the app each day, making AI content a limited percentage of its total content library.
How to Adjust Settings
Viewers will be in a position to reduce or increase the level of artificial media they watch by using the topic control feature in the application and choosing “AI-generated content”. Other topics that can already be modified under the setting cover news, style, aesthetics, and choreography.
Content Labeling and Policies
The platform’s policies require creators to label convincing artificially created content, and it forbids dangerous deepfakes of celebrities or crisis events. Any realistic AI video that is unmarked can be taken down under its community policies.
Furthermore, the app will from now on attach an “AI-made” label to content produced via its proprietary AI systems, or flagged by an cross-platform project for identifying content made by AI. This action is intended to deter users from attempting to evade the disclosure requirement.
Educational Initiatives
TikTok is furthermore launching a $2m AI literacy fund for experts and organizations to produce learning resources about ethical AI use. This project will support charitable organizations focused on teaching coding and technology.
Platform Protection
The video-sharing app has supported its moderation strategy, during controversy over intentions to lay off hundreds of content moderators in the UK. The company is planning to reduce hundreds of positions in its trust and safety department in London, with labor groups and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A company official explained that staff-based oversight would still have a role, but automated tools can safeguard staff by removing the most harmful content ahead of it has to be seen by staff. The company reported a significant reduction in explicit and harmful content reviewed by content reviewers over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have humans as involved in the system, but we also think it’s very important to limit contact with unsafe media as swiftly, which is why a extensive automated help is proving valuable operate efficiently.”
